7 Selling Strategies for FinTech + InsurTech Startups

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Identification of Buyers

The guide discusses the importance of identifying key decision-makers within target organizations and focusing efforts on selling to the C-suite.

Structured Sales Process

The guide advocates for following a structured sales process and emphasizes the importance of building a sales map to guide the sales journey.

Value-Based Pricing

The guide highlights the significance of value-based pricing over simply setting a price based on costs or competition.

Meet the Author

Scott Sambucci is a two-time company founder, sales coach, keynote speaker, podcaster and best-selling author. He has spent more than 25 years building and selling enterprise technology products as an executive at two publicly-traded companies and leading sales at three Silicon Valley tech startups, with all three of these companies successfully exiting with two acquisitions and one IPO with Blend Labs (NYSE: BLND).

As the Founder and Chief Sales Geek at SalesQualia, Scott works with enterprise SaaS and technology company CEOs and their sales team globally to build and implement their scalable sales processes.

His sales coaching experience and expertise spans across multiple industries, including FinTech, Artificial Intelligence, Health Care & Health Tech, Manufacturing, Construction, Logistics & Supply Chain, FoodTech, CleanTech, ClimateTech, Internet of Things, Human Resources and Education. The companies that Scott has coached have raised more than $1 billion in venture and private equity funding.

Scott has been featured on CNBC, CNN, NPR and numerous technology conferences as a speaker and panelist, including TEDx, The Lean Startup Conference, LendIt and The Predictive Analytics Summit. He’s also been quoted in The Financial Times, Bloomberg News and MSN Money, and has been a top-viewed blogger on Seeking Alpha.

He has personally sold to, and helped his clients sell to the many of the largest, most recognizable companies and organizations in the world, including:

Outside of work, Scott is an accomplished athlete, competing more than 50 long-distance endurance races across the world, including:

Three Ironman triathlon finishes
An 11-mile swim across Lake Tahoe
A 21-mile ocean swim across the Catalina Channel
Dozens of ultra-marathons, including four 100-mile and two 200-mile trail races